"Media should evaluate existing efforts regarding childhood obesity prevention with the goal of developing, coordinating, and evaluating a more comprehensive long-term, national multimedia and public relations campaign focused on obesity prevention in children and youth."

                — Institute of Medicine, Report Brief, September 2006

With obesity continuing to grow at epidemic proportions,
it is critical that we reach our young people NOW with messages that will get them excited about health and fitness and provide them with tools to develop healthier lifelong nutritional and exercise habits. The “Get Fit!” Experience has been designed to do exactly that by communicating important health and fitness messages to large numbers of kids using exciting mediums relevant to their lifestyles. By utilizing these mediums and using the four major kid motivators (fun, freedom, power and belonging), “Get Fit!” becomes a personal experience for every individual who experiences the program. It’s also a conduit to promote other programs addressing this issue that might not otherwise have the resources to reach large numbers of youth throughout the country. If you represent such a program, we’d like to hear from you. Please contact us using the form in the “contact us” page.

The “Get Fit!” Experience has been created by the same team
that created the successful Go For It Road Show which traveled the United States for seven years helping young people understand the importance of living a positive and healthy lifestyle. During this time, the program was seen by nearly 4 million students in 43 states and 140 markets; and received accolades from teachers, students, parents and community leaders for producing “real” results in many of the young people who attended the program. “Get Fit!” is the continuation of that program, but with a strategic focus on relevant health and fitness messages. Our goal is to reach more than 1 million kids each year by visiting as many as 50 markets annually. It’s a proven and successful model that will create immediate and measurable results in the fight against obesity and the current health epidemic caused by obesity related disease and illness! We look forward to bringing the “Get Fit!” Experience to your community in the very near future.
   
 
The "Get Fit!" Mission
To create a healthier America by getting young people excited about health and fitness through the development and deployment of innovative new media programming, while creating community awareness of the benefits of regular physical activity and significantly increasing participation in the President’s Challenge and HealthierUS initiatives.

Obesity costs U.S. companies more than $13 billion annually in medical fees and lost productivity and is associated with 39 million lost workdays, according to the National Business Group on Health

  

What Is The “Get Fit!” Experience?

“Get Fit!”™ ( the ultimate health & fitness experience) is a traveling interactive program that partners with schools and superstar role models to reach young people with positive and motivational messages about health and fitness. “Get Fit!” communicates these messages to large audiences in mid to large size arenas, by creating a unique and unforgettable “experience” through a careful balance of entertainment and education. With a “TV show ” atmosphere, the program uses music, concert lighting & laser effects, jumbo video screens, extreme sports performances, health and fitness quiz show segments, team competitions and superstar celebrity appearances to motivate young people to adopt a healthy and fit lifestyle, while encouraging all Americans to participate in the President’s Challenge and HealthierUS programs.